Policy identification number: MARK-001
File: Marketing and Communications Policies
Usage of Fort Lewis College marks must be approved through a licensed vendor.
Vice President, Advancement
July 11, 2019
July 11, 2019
trademark, licensing, t, advancement
Scheduled for Review
I. Policy Statement
Fort Lewis College regulates the use of its marks in publication, on the internet, on signage and on apparel and gift items such as uniforms, t-shirts, caps, key chains, mugs, backpacks, etc. Every individual and entity including organizations, clubs, teams, groups, offices, departments, etc., must use a licensed vendor to produce anything that has Fort Lewis College marks on it. Those who profit commercially from the sale of products with Fort Lewis College marks will pay an 8% royalty fee based on the wholesale price (and must use a licensed vendor). Any use outside of what is outlined here, and on the Fort Lewis College Licensing website, is prohibited.
Any printed material, apparel or novelty item bearing the Fort Lewis College name or any of its marks, must be printed, embroidered, manufactured, etc. by a licensed vendor. Artwork will go through an approval process through the licensed vendor.
Only vendors licensed with Fort Lewis College are permitted to manufacture Fort Lewis College trademarked products (see procedures below).
II. Reason for Policy
To protect the image of excellence to all audiences, the Fort Lewis College names and marks must have trademark protection.
For following the policy: All employees and students
For enforcement of the policy: Director of Marketing
For oversight of the policy: Vice President for Advancement
For notification of policy: Policy Librarian
For procedures implementing the policy: Director of Marketing
Vendors become licensed by going through an application process with:
Harrison Polk, Partner Services Representative,
VI. Cross-Referenced Policies
VII. Consequences of Non-Compliance
The unauthorized use of such material is a trademark infringement. Any production, display, or sale of unauthorized products or services is a violation of the Federal Landham Act of 1946, the Federal Trademark Act of 1984, and the State of Colorado’s infringement and unfair competition laws, among others. Such violations are subject to liability for damages, injunctive relief, attorney fees, and other penalties, civil and criminal.