- Created by Justin Lytle - Admin, last modified by Tapley-Booth, Julie on Apr 04, 2022
Policy identification number: MARK-002 | ||
File: Marketing and Communications Policies | ||
Social Media - Official Accounts | ||
Policy Summary This Policy is to assist Fort Lewis College offices in creating and managing their official Fort Lewis College social media accounts. | ||
Policy Owner President | Approval Date August 31, 2016 | Effective Date August 31, 2016 |
Search Terms p, s, social, media, official, accounts | Scheduled for Review Fall 2020 |
I. IntroductionThis Policy is to assist Fort Lewis College offices in creating and managing their official Fort Lewis College social media accounts. |
II. DefinitionSocial media are defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media include, but are not limited to, blogs, podcasts, discussion forums, RSS feeds, video sharing (e.g., YouTube), microblogging sites (e.g., Twitter), and social networking sites (e.g., Facebook, Buzztown, LinkedIn, MySpace). An official social media account is an account that was created for the purpose of officially representing and/or promoting the College's brand, departments, programs, and activities that is maintained by current employees--faculty, staff, and student workers--who message on official college social media accounts as part of their assigned work duties. |
III. Official DirectoryA directory of official social media accounts will be maintained by the Office of Marketing & Communications atwww.fortlewis.edu/smdirectory. Official social media accounts are required to be included on the official directory. An administrator of the social media account must submit details via a web form at www.fortlewis.edu/smdirectory. At least two administrators need to be listed for each account and make a commitment to regularly updating and monitoring content on their account (see IV. CONTENT). The Office of Marketing & Communications will support all faculty and staff in obtaining official social media accounts and gaining the necessary skills to maintain them (see Addendum A). All accounts listed in the official directory, and the content therein, belong to the College, not the departments, individual(s) serving as the administrator(s), or the individual(s) posting materials and messages. Each official social media Facebook account must add an FLC administrator representative to the account by adding the email address marketing@fortlewis.edu with an Admin role. Each official social media account with username / password access (e.g. Instagram, Twitter, etc.) must submit the username /password combination to Marketing & Communications with an email to marketing@fortlewis.edu. When passwords are changed by the department or program, the updated password must be sent to marketing@fortlewis.edu within 24 hours. |
IV. ContentIn order to be in compliance with various laws, the following content restrictions apply to official accounts representing Fort Lewis College: A. Confidential Information B. Copyright and Fair Use C. Appropriate Content D. Posting of Crowdfunding E. Removal of Content F. Use of the FLC Logos and Wordmarks. G. Education |
V. Official Social Media Accounts in AthleticsA. Varsity sports, and the Athletics department as a whole, may have official accounts that represent the Skyhawk Athletics brand and are governed by this policy. B. If coaches of varsity sports choose to have recruiting accounts that represent them as a coach, these accounts: 1. Are considered personal accounts and are not governed by this policy; |
VI. Consequences of Policy ViolationsMessaging on official social media accounts is considered official representation of the College and is therefore subject to the Codes of Ethics and Conduct set forth in Faculty, Staff, and Student Handbooks. Failure to comply with this policy may result in disciplinary action, subject to normal College procedures as described in the appropriate student, faculty or employee handbooks and other documents. |
Addendum A: Social Media Support and EducationIn order to assist faculty and staff with feeling comfortable in the world of social media, while maintaining an appropriate presence online, the following support methods will be utilized: 1. Implementing a social media policy. The policy will provide basic guidelines for social media usage in the College's name, including the following: a. Definition of social media; 2. Creating a social media handbook. A digital social media handbook will be created for use by faculty and staff and will be maintained atwww.fortlewis.edu/socialmedia. This process will begin with a Facebook handbook and expand to other social media platforms as their popularity rises. These handbooks will be updated regularly and will cover topics such as: a. Getting started (e.g., how to create a Facebook page from scratch); |