- Created by Justin Lytle - Admin, last modified by Tapley-Booth, Julie on Apr 04, 2022
Policy identification number: MARK-003 | ||
File: Marketing and Communication Policies | ||
Email Signature Guidelines | ||
Policy Summary Recommended guidelines for e-mail signatures for faculty and staff for @fortlewis.edu e-mail accounts. | ||
Policy Owner President | Approval Date October 2, 2015 | Effective Date October 2, 2015 |
Search Terms p, e, s, email, signature | Scheduled for Review Fall 2020 |
Policy StatementThe following are recommended guidelines for e-mail signatures for faculty and staff for @fortlewis.edu e-mail accounts. Example: Dr. Andy Smith, Professor of Economics Digital media mentions (websites, LinkedIn, Facebook, etc.) should be that of the College, and not personal sites. Images and logos: Use images or logos sparingly within the e-mail signature. Images can come across as attachments and appear chaotic. Many e-mail services and mobile devices block images. Images can also increase the size of e-mail in-boxes exponentially, which can be an issue for those with in-box size limits. If using an image, make sure it is a small file size (320 px wide and below 20kb). It is acceptable to use official FLC logos in official signatures. Customized backgrounds: “Personal stationary” including background patterns or colors should not be utilized as it often does not translate well on mobile devices which constitutes a growing majority of users. Quotes: Refraining from the use of quotes or epigraphs is best practice for professional communications. It is important to avoid the potential confusion of external audiences assuming a particular statement represents the College's official slogan, ideology, or brand promise. Taglines: Departments or divisions wishing to include a tagline should submit it to their Vice President for approval. Upon approval, others in the department or division can use that tagline. Fonts: 12-point Calibri or Cambria is recommended, or your e-mail default font. Please note that non-standard typefaces, colors, fonts that are bolded, italicized, or blocks that include graphics and/or in HTML may not translate well when viewed by your external recipients, so it is best to avoid these. Suggested format A. FLC email signatures should contain the following and in order:
Use font Calibri or Cambria, 12 point. Sample: Dr. Andy Smith, Professor of Economics |
Reason for PolicyEmail is our most common form of day-to-day communication and therefore one of the most visible ways that we communicate. Clear, consistent email identification strengthens the Fort Lewis College brand to our external audiences. |
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